How to Measure the Roi of a Website for Lawyers or Law Firms
Brazil has more than 1 million active lawyers, according to data from the Brazilian Bar Association (OAB). Given the existence of so many professionals, the main guideline is to stand out. For this, it is recommended to invest in legal marketing. Consequently, on a website for lawyers or law firms. But the question is: is there really a return on this investment? There's only one way to get to that answer. It is measuring and comparing the value of creating and maintaining a website with the result of the investment. It's not a difficult comparison to make. Especially if the lawyer or law firm already has a legal marketing strategy in place. Many specialized agencies include building a website as a key to successful marketing efforts. Mainly because of the OAB's Code of Ethics , which determines how publicity in law enforcement should be done.
Recently the Federal Council of the Brazilian Bar Association (CFOAB) updated the rules. Now it not only allows legal marketing. But it also establishes the concept of advertising legal content: “disclosure aimed at making legal content known to the public”. In general, there are two mediums for this type Whatsapp Number List of advertising. One is websites for lawyers. Another, social networks . After all, anyone with basic knowledge of digital marketing knows that sharing website content on social media contributes to increasing page visits. Brazil has more than 116 million people on the internet. It corresponds to 64.7% of the population. The data are from the Continuous National Household Sample Survey (Pnad C), released by the Brazilian Institute of Geography and Statistics (IBGE) in February 2018.
Therefore imagine if 0.1% (116 thousand) of these people were taken to the website weekly. It will mean close to 500 thousand visits per month. For many, these numbers are justification enough to build a website for lawyers . Even because the potential that can be reached is high. However, is it really worth the effort to sustain a professional presence in the digital environment? It is an important question, the answer to which is in the analysis of the Return on Investment (ROI) made on the website for lawyers. Calculating ROI of a website for lawyers We live in the digital age. However, there are advertising and advertising restrictions imposed on the world of law. Therefore, doubt is common. Should you invest in a website for lawyers or not? The OAB is emphatic in its Code of Ethics.