Pattern recognition Groups and sense of belonging
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This is all shaped by psychology, so it's a crucial link you need to be aware of when building your brand. What Science Tells Us About Brand Psychology — Branding psychology isn't just a catchy marketing term. It is a scientific discipline. Specifically, branding psychology focuses on how brands use recognized psychological principles to connect with their target audience. These principles are color psychology The five brand personalities color psychology We have covered color psychology extensively on our blog. Basically, different colors make you feel different emotions when you see them. Some of these feelings are influenced by culture, while others are seemingly innate. Think about how the color red indicates warmth, anger, and hot tempers, while green is associated with plants and the natural world.
This is color psychology in action. Brands use photo retouching service colors to convey their values, price ranges, and the avatars of the customers they serve. ornate illustration of a gazebo Logo design by GOOSEBUMPS blue logo of a hen wearing red shoes Logo design by green in blue video game controller with a yolk for an egg against a yellow background Logo design by Stephen. Not sure which color suits your brand? Check out our free brand colors tool . With this tool, you enter your brand characteristics, such as whether you are formal or informal, affordable or luxurious, and the tool suggests brand colors based on your brand persona. Pattern recognition and consistency Human beings are programmed to recognize patterns.
In branding psychology, this means that a consistent brand is a stronger brand. When your brand delivers the same experience with every interaction i.e. same brand tone, same color scheme, same logo, same imagery and same user experience, people trust you. And trust is the most important element of loyalty. pink floral pattern on black background Pattern design by agnes design pattern of geometric tyrannosaurus rexes Pattern design by RadenMasT What happens if you don't give consistency to your audience? He will not be able to attach himself to your brand. Even though your brand is supposed to be wacky, quirky, and spontaneous, having your butt on fire when it comes to things like your interactions and your appearance will make your brand easily forgotten…you need to create something consistent that will be remembered.