SEO Report: What Metrics to Include with 27 Suggestions
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No matter what kind of products or services you provide, your corporate website or professional blog is a major key to getting leads and closing deals. However, most niches and industries have stiff competition for search engine real estate. This means that, especially when it comes to search engine marketing, SEO matters. One way to ensure that your goals are being met is with an SEO report. What is an SEO report? An SEO report is something that an agency would send to their clients, or an internal marketing professional would submit to their marketing leader, as to how your organic search engine optimization efforts are performing with respect to: Traffic: The number of people who are visiting a website or blog. Rankings: How well a website is doing on search engine results pages.
In other words are they buried on the second page of Google, or proudly displayed at the top of page one. Leads / Conversions: Is the website proving effective at bringing in leads for your sales staff? Or for sites that allow direct purchases, are people buying as a result. Competitive Analysis: What works for the competition, and what are their weaknesses Azerbaijan Phone Number on the website? How can marketers address those insights? Backlinks: How often other websites are linking to yours. This improves your domain authority It’s no wonder that most marketers should provide an SEO report. In fact, 93% of marketers consider SEO to be important to other types of marketing effort, and not just search engine-based marketing.
Continual improvement is as always the goal. An SEO report should not just include numbers and charts but also words which detail your plans, actions, outcomes, and recommendations for the future. These factors give you a complete picture of your metrics, as well as what is working best for your brand. Here’s what the questions look like. What has been accomplished so far? Here, you’ll outline how far your company or client has come. For instance, you might’ve started out on page five of SERPs, yet you’re now at the top of page two. Alternately, you might be on page one for certain keywords, but down further on other important search terms. What are the activities are done and their impact? Any complete SEO report should indicate what efforts have been undertaken so far.