Guide to improve the CRO this Black Friday
Maybe it seems early to you to be talking about Black Friday. You just got back from vacation and you still have emails to check in your inbox, but in 2 months November arrives and you have to prepare your eCommerce. Last year we analyzed what the first Post-Pandemic Black Friday would be like . We are now in 2022, with a more mature and competitive eCommerce universe. When we start planning Black Friday we think about the communication strategy, the promotions, the duration...
But if once we launch the campaign the results are not what we expected what has gone wrong. Perhaps the CRO of the website needs to be improved. The CRO, Conversion Rate Saudi Arabia Phone Number Optimization are a set of techniques that want to improve the conversion ratio. The idea is to optimize your eCommerce so that potential customers buy more. For this reason, this year we want to make a Guide to improve the CRO of your eCommerce and that you are on time to prepare your online store. How to analyze your CRO Before proceeding to execute it is important to know our eCommerce.
What is your current CRO your acquisition cost and your Customer Lifetime Value. Knowing your business is what will allow you to see what is wrong and how you can improve it. To have a reference, according to data from IRP Commerce in July 2021 by sectors, the conversion rate was. Black Friday arrive, we invest a lot of time and effort in our offline strategies, campaigns and influencers and we forget that the customer experience within our is just as important. In this post we tell you 10 key points to improve the CRO of your online store. 10 key points to improve your CRO 1. Web browsing It is important to have a good web architecture. A logical, defined categorization that allows the user to know at all times where they are on the web.